Tag Archives: Marketing

Silvio, Silvio

Never a dull moment in Italy:

This week the carabinieri issued arrest warrants for a total of 56 people in connection with a €2bn tax fraud and money laundering scam reportedly linked to the ‘Ndrangheta – the Calabrian mafia – which took place between 2003 and 2006. Italy’s second largest fixed broadband provider, Fastweb, is also embroiled in the investigation and company founder Silvio Scaglia, who had an arrest warrant out for him, made the police an offer they couldn’t refuse by turning himself in this morning. Scaglia no longer has anything to do with Fastweb, which he sold to Swisscom in 2007, but headed up the firm during the time of the allegations.

PMB always has been, and always will be, transparent and trustworthy.

I’m about to launch some new branded handsets which are top banana – low cost phones – which I am proud to label with the PMB logo. The company website is currently being updated so keep your eyes peeled there for info:

www.pmbgroupltd.com

Things to remember when marketing products in other countries:

When Coca-Cola first shipped to China, they named the product something that

when pronounced sounded like “Coca-Cola.” The only problem was that the

characters used meant “Bite the wax tadpole.” They later changed to a

set of characters that mean “Happiness in the mouth.”

A hair products company, Clairol, introduced the “Mist Stick”, a curling

iron, into Germany only to find out that mist is slang for manure.

Not too many people had use for the manure stick.

The Chevy Nova never sold well in Spanish speaking countries. “No va” means

“it doesn’t go” in Spanish.

TGIF

GOOD EVENING ZIMBABWE!

I just thought I would say a big hello to our friends and business associates in Zimbabwe – looking forward to doing business with you…

http://travel.nationalgeographic.com/places/countries/country_zimbabwe.html

It has been a very long, intense week, with flurries of activity followed by frustrating lulls. But now, it’s the weekend, and what a way to kick back – securing a deal we have been working on for some time.

So we are ready for some R & R before next week’s onslaught, where several more projects in the pipeline will need the patience of Job and the hand of Eli to coax them to fruition!

And that reminds me – the hand of Henry, the World Cup in Africa, and some amazing branded products coming up just for this event. Just heard Henry is sailing to South Africa for the World Cup looks like it’ll be all hands on deck…

Details of these products to follow – but get your names down quick – limited availability.

THE PMB GUIDE TO MARKETING:

You see a gorgeous girl at a party. You went up to her and say “I am very rich. Marry me”.
That’s DIRECT MARKETING

You are at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He is very rich. Marry him”.
That’s ADVERTISING.

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you called her and say, “Hi, I am very rich. Marry me”.
That’s TELEMARKETING.

You are at a party and see a beautiful girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, ‘By the way, I’m very rich. Will you marry me?’.
That’s PUBLIC RELATIONS.

You are at a party and see a gorgeous girl. She walks up to you and says, “You are very rich”.
That’s BRAND RECOGNITION.

You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me”.
She gives you a nice hard slap on your face.
That’s CUSTOMER FEEDBACK.

NOW YOU KNOW WHY I’M NOT IN CHARGE OF MARKETING…