GOOD EVENING ZIMBABWE!
I just thought I would say a big hello to our friends and business associates in Zimbabwe – looking forward to doing business with you…
It has been a very long, intense week, with flurries of activity followed by frustrating lulls. But now, it’s the weekend, and what a way to kick back – securing a deal we have been working on for some time.
So we are ready for some R & R before next week’s onslaught, where several more projects in the pipeline will need the patience of Job and the hand of Eli to coax them to fruition!
And that reminds me – the hand of Henry, the World Cup in Africa, and some amazing branded products coming up just for this event. Just heard Henry is sailing to South Africa for the World Cup looks like it’ll be all hands on deck…
Details of these products to follow – but get your names down quick – limited availability.
THE PMB GUIDE TO MARKETING:
You see a gorgeous girl at a party. You went up to her and say “I am very rich. Marry me”.
That’s DIRECT MARKETING
You are at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He is very rich. Marry him”.
You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you called her and say, “Hi, I am very rich. Marry me”.
You are at a party and see a beautiful girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, ‘By the way, I’m very rich. Will you marry me?’.
That’s PUBLIC RELATIONS.
You are at a party and see a gorgeous girl. She walks up to you and says, “You are very rich”.
That’s BRAND RECOGNITION.
You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me”.
She gives you a nice hard slap on your face.
That’s CUSTOMER FEEDBACK.
NOW YOU KNOW WHY I’M NOT IN CHARGE OF MARKETING…